Greaux the Good, HCR 61, moves onto House Floor
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FOR IMMEDIATE RELEASE
HCR 61, sponsored by Rep. Jack McFarland, aims to secure funding for a third year of Greaux the Good: a statewide nutrition incentive program that provides funding to farmers markets, farm stands, and other eligible entities to match SNAP/FMNP purchases, doubling shoppers' grocery budgets.
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Media Inquiries:
Maxwell Cohen, Communications Specialist
maxwell@marketumbrella.org
April 22, 2024 -
HCR 61, which “urges and requests the Legislature of Louisiana to support the "Greaux the Good" farmers market match program,” was introduced to the Committee on Agriculture, Forestry, Aquaculture, and Rural Development on April 18, 2024 by Representative Jack McFarland (R) and passed favorably through the Committee. We are grateful for Representative McFarland’s hard work on this important piece of legislation and look forward to showing the legislature why Greaux the Good is Good for Farmers, and Good for Families. HCR 61 will be presented to the House floor on May 13th, coinciding with the Market at the Capitol in Memorial Hall.
Greaux the Good continues to equip and empower families to purchase more fresh, local, and healthy foods while generating more business for local farmers and qualified food businesses. Operated by Market Umbrella, a non-profit based in New Orleans, that operates the Crescent City Farmers Markets and several other fresh food access programs, Greaux the Good supports nutrition incentive programs at farmers markets and farm stands across the state. Shoppers who use SNAP and FMNP benefits are able to double their dollars through Greaux the Good, and the Market at the Capitol will help introduce the match token economy used at select partner locations.
Greaux the Good currently has thirteen partners statewide and seeks to assist with onboarding new eligible entities. Current partner locations and participating nutrition incentive programs include:
Alexandria Farmers Market
Armstrong Farms (Bastrop)
Boyce Farmers Market
Camellia City Farmers Market (Slidell)
Crescent City Farmers Market (New Orleans)
Fightingville Fresh Market (Lafayette)
German Coast Farmers Markets (Destrehan & Luling)
Hammond Farmers & Artisans Market
Lafayette Farmers & Artisans Market
Red Stick Farmers Markets (Baton Rouge)
Shreveport Farmers Market
St. Helena Farmers Market (Greensburg)
Stelly’s Organic Farm, LLC (Lafayette)
To find a partner location near you, utilize the Find a Partner Location Map page on the Greaux the Good website at www.greauxthegoodla.org/partner-locations. For additional details and program specifications, please visit www.greauxthegoodla.org/partners.
This program was made possible through the support of Louisiana State legislators, which set a precedent for support of farmers markets and farm direct businesses in Louisiana and within the Southeast region.
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About Market Umbrella
Market Umbrella is the nonprofit parent organization for the Crescent City Farmers Market, celebrating over 25 years of serving the greater New Orleans area. Market Umbrella works to directly connect New Orleans consumers with regional farmers, fishers, and food producers; provides community education related to nutrition and healthy eating; and offers a robust array of food access programs. Market Umbrella’s work supports Southeast Louisiana foodways and culture, serves as a small business incubator and supporter of the local economy, and provides food access programs to help all New Orleanians have greater access to fresh, local foods. The Crescent City Farmers Market operates weekly farmers markets in the New Orleans area, hosting over 70 local small farmers, fishers, and food producers, and more than 100,000 shoppers annually. For information, visit crescentcityfarmersmarket.org or call (504) 861-4488. Facebook: Crescent City Farmers Market / Instagram: @crescentcityfarmersmkt
Stay connected with us on social media: Facebook: Greaux the Good / Instagram: @greauxthegoodla / Twitter: @greauxthegoodla
