Greaux the Good Announces $40/visit Match Cap for 2025
Expanding equitable access to fresh, local food for more families and farmers.
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Media Inquiries:
media@marketumbrella.org
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New Orleans, Louisiana - December 16, 2024
Beginning January 2025, Greaux the Good will implement a $40 match cap per visit for shoppers utilizing SNAP benefits at participating farmers markets. This update ensures program equity and long-term sustainability.
Since 2022, Greaux the Good has helped Louisiana families stretch their food budgets while boosting business for small-scale farmers. Implementing a SNAP match cap of $40 per visit allows the program to reach more households, strengthening farmer-consumer connections and supporting the state’s economy.
Greaux the Good matches SNAP benefits at farmers markets, farm stands, and other farm-direct businesses, making fresh, local food more accessible. The cap will allow the program to serve more participants equitably and continue its impactful work for years to come.
In recognition of unique community needs, two participating farmers markets—Alexandria Farmers Market and St. Helena Farmers Market—will continue to offer an unlimited match, ensuring that shoppers in rural, high-need areas have enhanced access to local, seasonal produce.
To find a partner location near you, visit www.greauxthegoodla.org/partners
For more information about Greaux the Good, Market Umbrella’s statewide market match nutrition incentive program, please visit www.greaxthegoodla.org! Stay connected with us on social media: Facebook: Greaux the Good / Instagram: @greauxthegoodla
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About Market Umbrella
Market Umbrella is a 29-year-old nonprofit organization that operates Greaux the Good, the Crescent City Farmers Market in New Orleans, and many food access, community nutrition, and local food system programs. Market Umbrella’s mission is to cultivate the power of farmers markets to drive economic and community health in the region. Market Umbrella works to directly connect consumers with regional farmers, fishers, and food producers; provide community education related to nutrition and healthy eating; and offer a robust array of food access programs. Market Umbrella’s work supports Southeast Louisiana foodways and culture, serves as a small business incubator and supporter of the local economy, and provides food access programs to help all New Orleanians have greater access to fresh, local foods.
For more information about Market Umbrella, please visit www.marketumbrella.org! Stay connected with us on social media: Facebook: Crescent City Farmers Markets / Instagram: @crescentcityfarmersmkt
