Greaux the Good Expands with The Blue Cross and Blue Shield of Louisiana Foundation
This award supports Greaux the Good’s expansion in rural, high-need areas of Louisiana.
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Media Inquiries:
media@marketumbrella.org
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New Orleans, Louisiana - January 23, 2025
Greaux the Good is thrilled to announce its partnership with the Blue Cross and Blue Shield of Louisiana Foundation, which awarded Market Umbrella a $100,000 grant. This generous funding will allow Greaux the Good to extend its reach into rural, high-need areas across the state and support its mission of increasing access to fresh, local, and healthy food in Louisiana communities.
As part of this expansion, Greaux the Good has partnered with the Ruston Farmers Market. Shoppers using SNAP (Supplemental Nutrition Assistance Program) benefits at the Ruston Farmers Market can now maximize their grocery budgets by receiving up to $20 in match tokens per market day, which can be used to purchase SNAP-eligible products.
Greaux the Good remains committed to empowering families to buy more fresh, local, and healthy foods while boosting business for local farmers and small-scale food producers. In Louisiana, where nearly 20% of residents rely on SNAP benefits, this partnership will help Greaux the Good extend its reach and support farmers and families across the state.
To find a partner location near you, visit www.greauxthegoodla.org/partners
For more information about Greaux the Good, Market Umbrella’s statewide nutrition incentive program, please visit www.greaxthegoodla.org! Stay connected with us on social media: Facebook: Greaux the Good / Instagram: @greauxthegoodla
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About the Blue Cross and Blue Shield of Louisiana Foundation
The Blue Cross and Blue Shield of Louisiana Foundation makes grants to improve Louisiana’s health outcomes. Its grant programs are particularly focused on the social determinants of health, which are the everyday circumstances that influence a person’s health. Since 2020, the Foundation has made more than $30 million in grants to nonprofits addressing public health, COVID-19 response, and natural disasters. The Foundation also facilitates connections between the communities, leaders, and everyday people who are working to make life better for their friends, families, and neighbors.
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About Market Umbrella
Market Umbrella is a 29-year-old nonprofit organization that operates Greaux the Good, the Crescent City Farmers Market in New Orleans, and many food access, community nutrition, and local food system programs. Market Umbrella’s mission is to cultivate the power of farmers markets to drive economic and community health in the region. Market Umbrella works to directly connect consumers with regional farmers, fishers, and food producers; provide community education related to nutrition and healthy eating; and offer a robust array of food access programs. Market Umbrella’s work supports Southeast Louisiana foodways and culture, serves as a small business incubator and supporter of the local economy, and provides food access programs to help all New Orleanians have greater access to fresh, local foods.
For more information about Market Umbrella, please visit www.marketumbrella.org! Stay connected with us on social media: Facebook: Crescent City Farmers Markets / Instagram: @crescentcityfarmersmkt
