Greaux the Good: new statewide Market Match program onboards seven new partners
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FOR IMMEDIATE RELEASE
Greaux the Good provides state funding to farmers markets and other eligible entities to match SNAP/FMNP purchases, doubling shoppers' grocery budgets.
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Media Inquiries:
Ashanti Anderson, Director of Development & Communications
(504) 222-2415
New Orleans, Louisiana, February 3, 2023 —
Greaux the Good provides funding and administrative support to Louisiana farmers markets, farm stands, and other eligible entities to create or expand a Supplemental Nutrition Assistance Program (SNAP) and/or a Farmers Market Nutrition Program (FMNP) incentive program. Shoppers with low income will receive a dollar-for-dollar match for SNAP/FMNP dollars they spend at Greaux the Good partner locations. Greaux the Good empowers families to purchase more fresh local foods and generates more business for local farmers.
Greaux the Good has added seven partners throughout the state! Current partner locations include:
Boyce Farmers Market in Boyce
Camellia City Farmers Market in Slidell
Crescent City Farmers Markets in New Orleans
Fightingville Fresh Market in Lafayette
Hammond Farmers & Artisans Market in Hammond
Red Stick Farmers Markets in Baton Rouge
St. Helena Farmers Market in Greensburg
These partners have either already begun operating a Market Match program under Greaux the Good, or will begin doubling SNAP dollars soon! For details on partner locations and Market Match program specifications, please visit www.greauxthegoodla.org/partner-locations.
Greaux the Good seeks to add more partners in the upcoming months. In addition to providing funding for incentives, Greaux the Good has allocated funding for personnel and operational expenses related to the program's implementation. Greaux the Good has also established a partnership network that provides continued support and technical assistance for farmers markets and eligible entities of all sizes. For more information on Greaux the Good and to see a list of entities eligible to participate as partners, please visit www.greauxthegoodla.org/become-a-partner.
Greaux the Good is operated by Market Umbrella, a nonprofit organization based in New Orleans that operates the Crescent City Farmers Markets and several fresh food access programs. Greaux the Good was made possible through funds allocated in the 2022-2023 state budget, which set a precedent for state support of farmers markets in Louisiana.
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About Market Umbrella & The Crescent City Farmers Market
Market Umbrella is the nonprofit parent organization for the Crescent City Farmers Market, celebrating over 25 years of serving the greater New Orleans area. Market Umbrella works to directly connect New Orleans consumers with regional farmers, fishers, and food producers; provides community education related to nutrition and healthy eating; and offers a robust array of food access programs. Market Umbrella’s work supports Southeast Louisiana foodways and culture, serves as a small business incubator and supporter of the local economy, and provides food access programs to help all New Orleanians have greater access to fresh, local foods. The Crescent City Farmers Market operates weekly farmers markets in the New Orleans area, hosting over 70 local small farmers, fishers, and food producers, and more than 100,000 shoppers annually. For information, visit crescentcityfarmersmarket.org or call (504) 861-4488. Facebook: Crescent City Farmers Market / Instagram: @crescentcityfarmersmkt
