Greaux the Good obtains state funding for year two of the program!
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FOR IMMEDIATE RELEASE
Greaux the Good: statewide nutrition incentive program receives second year of state funding in order to support farmers & feed families. Greaux the Good provides state funding to farmers markets and other eligible entities to match SNAP/FMNP purchases, doubling shoppers' grocery budgets.
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Media Inquiries:
Chelsea Triche Jackson, Director of Greaux the Good
(504) 233-0324
chelsea@marketumbrella.org
New Orleans, Louisiana, July 24, 2023 —
Greaux the Good, Louisiana’s statewide nutrition incentive program, received its second year of funding with an allocation in the 2023-2024 state fiscal budget in the amount of $750,000. The program began operating in November 2022, after months of program onboarding, development, and outreach. Greaux the Good has been providing funding and administrative support to Louisiana farmers markets and farm stands to assist with creating or expanding a Supplemental Nutrition Assistance Program (SNAP) incentive program. The Greaux the Good program expanded to include a Farmers Market Nutrition Program (FMNP) incentive program in June 2023 with select partner locations adding on this program. Greaux the Good continues to equip and empower families to purchase more fresh, local, and healthy foods while generating more business for local farmers and qualified food businesses. The Greaux the Good program, Market Umbrella, existing partners, prospective partners, community organizations, state agencies, and most importantly farmers and families are appreciative of the state’s continued commitment to support this work.
Greaux the Good currently has thirteen partners statewide and seeks to assist with onboarding new eligible entities. Current partner locations and participating market match programs include:
SNAP Match Program:
Camellia City Farmers Market (Slidell)
German Coast Farmers Markets (Destrehan & Luling)
Hammond Farmers & Artisans Market
Natchitoches Farmers Market*
Shreveport Farmers Market
SNAP & FMNP Match Program:
Alexandria Farmers Market
Armstrong Farms (Bastrop)
Boyce Farmers Market
Crescent City Farmers Market (New Orleans)
Fightingville Fresh Market (Lafayette)
Red Stick Farmers Markets (Baton Rouge)
St. Helena Farmers Market (Greensburg)
Stelly’s Organic Farm, LLC (Lafayette)
An asterisk (*) notates which locations will begin operating a SNAP/FMNP incentive program under Greaux the Good soon.
To find a partner location near you, utilize the Find a Partner Location Map page on the Greaux the Good website at www.greauxthegoodla.org/partner-locations. For additional details and market match program specifications, please visit www.greauxthegoodla.org/partners.
Greaux the Good funds direct incentives at partner locations and has also allocated funding to support personnel and operational expenses related to program implementation. Greaux the Good established a partnership network that provides continued support and technical assistance to partner organizations/businesses and a program committee that assists with outreach and technical assistance for farmers markets and other eligible entities of all sizes. The program is still accepting new partners. To see a list of entities eligible to participate as partners in Greaux the Good, please visit www.greauxthegoodla.org/become-a-partner.
Greaux the Good is operated by Market Umbrella, a nonprofit organization based in New Orleans that operates the Crescent City Farmers Markets and several fresh food access programs. This program was made possible through funds allocated in the 2022-2023 state budget, which set a precedent for state support of farmers markets and farm direct businesses in Louisiana.
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About Market Umbrella & The Crescent City Farmers Market
Market Umbrella is the nonprofit parent organization for the Crescent City Farmers Market, celebrating over 25 years of serving the greater New Orleans area. Market Umbrella works to directly connect New Orleans consumers with regional farmers, fishers, and food producers; provides community education related to nutrition and healthy eating; and offers a robust array of food access programs. Market Umbrella’s work supports Southeast Louisiana foodways and culture, serves as a small business incubator and supporter of the local economy, and provides food access programs to help all New Orleanians have greater access to fresh, local foods. The Crescent City Farmers Market operates weekly farmers markets in the New Orleans area, hosting over 70 local small farmers, fishers, and food producers, and more than 100,000 shoppers annually. For information, visit crescentcityfarmersmarket.org or call (504) 861-4488. Facebook: Crescent City Farmers Market / Instagram: @crescentcityfarmersmkt
